Why you should have a website in 2022…
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Chances are there are lots of other businesses/brands doing what you do and offering what you offer.
A website allows you to stand out from the crowd and showcase your unique qualities.
A website also legitimises the service/products you provide and creates a sense of trust with customers through the availability of information it provides.
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A well built and SEO optimised website allows you to increase your reach and attract new customers in a free and organic way.
This means that when individuals search for certain terms related to your business on their browser, your website is listed as a result of this search - ideally resulting in increased sales conversions for your business.
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The constant element of a website allows you to keep customers up to date at all times and inform them of any changes to your 'business as usual' service.
This in turn increases customer satisfaction and ultimately loyalty and helps form a strong relationship with your customer base.
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Your website provides you with the opportunity to collect contact info from your customers / potential customers, in the form of an email address (should they subscribe and opt into email marketing).
This is an incredible marketing tool as it enables you to form a direct relationship with customers that you know have a genuine interest in your products/services and therefore are warm leads rather than cold.
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Having an online presence extends your products and services beyond solely the physical realm and a website provides individuals with the information needed to encourage them to make a purchase.
Ultimately, a website is an additional sales channel and therefore can improve your ROI through increased sales.